Internet Marketing Services

Effective Internet Marketing Tools that Work

Internet marketing involves all aspects of presenting a product or service on a web site, attracting targeted visitors to the site, processing purchase requests, responding to your site's visitor inquiries, and providing customer service.

Presenting a product or service on your web site involves understanding what your potential customers need, and what they actually want. The features of your product must satisfy their needs. The benefits of your product must satisfy their wants or desires. While many people confuse needs and desires, good Internet marketers understand the difference.

Your ad copy you use on your website must be heavily loaded with benefits that appeal to your potential customer's wants and desires. While a person may need a automated system, what they really want is more free time. While they may need an automatic links checker what they really want is freedom to go to the beach or go out on a date. You can mix features and benefits by saying something like "This automated link checker works while you are relaxing at the beach."

Attracting targeted visitors to your site can be done in a number of ways. But, first let's talk about the difference between visitors, hits to your site, and targeted visitors. Many services offer hundreds or even thousands of hits to your site. But, if those visitors are not interested in purchasing a product like you are offering, they are wasting your bandwidth. It is better to pay a little more to get targeted visitors that want what you have to offer.

The best way to get targeted visitors is through natural searches. That is, you work to get your site positioned high on the search engine results for appropriate search terms. This take time and effort.

Faster ways to get targeted traffic is through pay per click services like Google's AdWords and traffic exchanges like TrafficSwarm. In both cases, you present your offer using a targeted keyword phrase as your link text and a short description of what you have to offer. Traffic exchanges are by far less expensive than pay per click services. While you can spend a dollar or more per click with AdWords, TrafficSwarm is free.

You can process purchase requests easily through services like Clickbank and PayDotCom. Both services will handle payments by credit card and both services will handle returns.

If you have more complex requirements you can purchase a shopping cart and payment processing software and a merchant account. More complex solutions will allow you to offer "upsells" to your customers that can generate more money for you.

You should also have an opt-in mailing list for your customers. This allows you to communicate with them when you have an update. And it allows you to contact them regarding "back-end" sales.

These are the techniques you can use to get your online business moving forward.

We hope the following internet marketing resources will be valuable in your online efforts.

Improving Online Conversion Rates

Future Now's GrokDotCom / Marketing Optimization Blog

4 Principles of Walmart.com Merchandising Exposed
I just returned from Shop.org’s Online Merchandising Workshop in Huntington Beach where I presented the second keynote. I want to tell you more about the first keynote speech where, Raul Vasquez President and CEO of Walmart.com. shared some meaty detail

Great (Customer) Expectations
Expectations. For every site you visit there are certain expectations that you bring with you. Because of these expectations, shopping carts should be as simple and straight forward as possible. You’ve already convinced your customer to buy so don’t d

What Your Bounce Rate is Trying to Tell You
Are you measuring your bounce rates? These are the visitors who are landing on your site and are leaving without making a second click. Bouncers to your website should be considered a negative statistic: the site failed to engage them enough to entice eve

Can You Bring Fireworks to Your Business?
Fireworks are synonymous with July 4th and celebrating the day. While watching the festivities this year with my family, I wondered why do we keep coming back year after year? Why do we feel we haven’t properly observed Independence Day until the la

Learn Web 2.0 Copywriting Strategies in an Evening of Enjoyable Reading
Want your website to sound open, uncontrived, and authentic? Keep reading! In our previous compendiums on copywriting advice, most of the links to Roy Williams’ Monday Morning Memos never made it into the post due to some kind of technical glitch. S

Survey Results & a Question: Marketing Analytics in Action Part 1
There is a lot of interesting information to report from our Marketing Analytics in Action survey from about a week ago. The first thing that really caught my eye was the fact that 96.85% of people are running web analytics, and out of those, 26.56% have

Marketing to Women Event in NYC
Would you like to join me at a marketing to women event here in New York City? About.com and Brandweek are presenting a roundtable and cocktail party Thursday, July 17, starting at 3pm. You can join me as part of the exclusive in-person audience for ̶

If at any time your wish to communicate with us, please feel free to contact us.

We are happy that you visited Reciprocal Link Management Software.