The third step in successful Web-2-Customer selling is attracting targeted traffic. That's because ...

That's pretty simple to understand.

What's not so simple is how to quickly get a lot of the right people to your site.

Why do some sites get all the hits while other sites get only a very few? The popular sites aren't exceptionally better. They're not twice as good as the less popular sites.

It's like aiming your arrow for the bull's eye. What's the difference between the arrows that hit the center and those that miss?

The differences start out small. But, the differences in results are significant.

So... What can you do to bring that all important targeted traffic to your site?

He's where the experience of Ken Evoy, a real Internet marketing professional, comes in handy.

Ken Evoy is a physician who had an interest in penny stocks. He developed an innovative methodology for buying and selling penny stocks that was an outstanding success. He created a simple computer program he called PennyGold.

Ken decided to market this proven, but high priced program on the Internet. His success was outstanding. Not only did he have a good product, but he experimented with what worked (and learned what didn't work). His marketing knowhow made his site extremely successful.

He then wrote and marketed his secrets as the revealing Make Your Site Sell book.

And he perfected his hard fought marketing experience by selling that book only on the Internet. Today, Make Your Site Sell is the leading book on growing your Internet business. And, there's a very good reason for that. It's jam packed with helpful ideas that will quickly bring targeted traffic to your site.

Make Your Site Sell not only reveals the results of his extensive research, but provides outstanding examples of how you can make your site pull in the targeted traffic so it can sell successfully.

Don't think that Make Your Site Sell will teach your HTML or JAVASCRIPT. It won't. But it will give you the practical knowledge you need to attract targeted traffic and make visitors want to buy your product.

And by practical, I mean what is tried and true--what really works.

Visitors will arrive at your site from a variety of places. In nearly all cases, these places include:

Obviously these are listed in alphabetic order, not the order of importance.

The most important method of obtaining targeted traffic from first time visitors is through...

And here, Make Your Site Sell shines. It clearly illustrates what you need to do and why. It's a perfect teacher.

It starts out by explaining what you and I really do when we are looking for help on the Web.

If you are looking for a product or information on the Web, what would you do?

Chances are, you would go to your favorite search engine. You would enter some keywords that describe what you are looking for. And then, you would click on some promising results delivered by the search engine.

You've done this a thousand times if you've done it once.

And this is exactly what most people will do to get to your site. Further, this sounds too basic to be concerned about. But, not so.

Getting a good grasp on how people find your site will give you a big boost in making your site visible and enticing to people to choose your site.

So, you need to understand how search engines work. You also need to understand how people use search engines.

Then you need to make your site ready for the search engines.

Make Your Site Sell, really goes into detail about this whole subject. I'll hit some of the highlights here.

The most important principles are to know and understand your product and to know and understand your customer. This is basic to selling.

You need to understand your customer to know what problems he or she wants to solve. You also need to know and understand your product in order to determine the benefits it has for your customer.

When your site matches your customer's problems to your product's benefits, targeted traffic will cause visitors to become customers.

You need to the select the best keywords or keyword phrases that tie your customer's "hot button" problems to your products benefits. These are the keywords that will produce targeted traffic of buyers to your site.

Visitors will use these keywords in the search engines to reach your site. Once there, they will realize that your product will solve their problems. Then they will buy.

And most people use phrases to describe the problem they are trying to solve or the product they're searching for. So, select one or two "hot button" problems for each page of your site. Use two or three word phrases. And illustrate those problems and explain how they will be solved by your product.

If you're stuck for keywords, there are a few things you can do to get inspired.

And, let me say that that Make Your Site Sell does a superb job of helping you select targeted traffic building keywords. You'll see how the experts craft their pages to attract loads of visitors.

And, when you follow Ken's advice, you'll quickly and easily create pages that draw targeted traffic. And that's exactly the traffic that will magically transform visitors into customers.

You can imagine that I've only touched on a small part of the 1,500 pages in Make Your Site Sell. There is much more that you can learn.

You'll learn about important topics like tracking your success and the importance of using CGI scripts, the real impact of banner exchanges, creating an effective sig file, creating effective META tags and so much more. You'll also see examples of great sites and well as not so great sites.

In fact there are really four volumes that make up Make Your Site Sell. I've only scratched the surface of the volume about Traffic Building. Included in the over 1,500 pages is also a volume about Product Selection, Make Your Store Sell, and one about Site Selling. It's a terrific series.

Does Make Your Site Sell deliver? Not exactly. It's more than 1,500 pages over-delivers both knowledge and results.

In fact, you can get good look at all three extensive tables of contents in this powerful series by clicking here or click on the logo below:

Here is a free course that will pump up your brain muscles as fast as it will pump up your profits.

This course has over 200 pages of not-to-be-missed material. You'll read it once and refer to it again and again. It's that good.

You'll lean how to develop high profitability topics for your site. You'll see the importance of PRE-selling and why it is so effective.

You'll understand the importance of good content. How it builds relationships with your visitors. How it leads to sales.

This free course is extremely valuable. It's like money in your pocket. And the best part is, it's free.

If you sell items on your site or participate in an affiliate program, here is help.

If you want to promote an idea or support an issue, here is valuable assistance.

Affiliate programs help is here! Click here to send an email to request The Affiliate Masters course... It's an intensive 5-Day e-mail course on becoming a high-earning affiliate champion.

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Copyright © 2001 Robert Sherman