Internet Marketing: It's About Money

Good Internet marketing sells. How can you easily write a web page that sells? Everybody wants to know. It's my problem and it's your problem.

Sure, we all know how to put words on paper, or even a web site.

But, we don't all know how to empower those words to sell effectively on the Internet.

The right words will sell. The wrong words will make your visitor leave your site faster than a Congressman can spend money.

If you're like me, you'll want advice from someone who is successful--who has demonstrated success, not just written what he thinks should work. And this is where Ken Evoy comes in.

Ken Evoy is a physician who had an interest in penny stocks. He developed an innovative methodology for buying and selling penny stocks that was an outstanding success. He created a simple computer program he called PennyGold.

He decided to try Internet marketing to sell his product online. His success was outstanding. Not only did he have a good product, but he experimented with what worked (and learned what didn't work) in marketing on the Internet and made his site extremely successful.

He then wrote and marketed his Internet marketing secrets as the revealing Make Your Site Sell 2002 book--now revised and enlarged--but still at the same low price.

And he perfected his hard fought Internet marketing experience by selling that book only on the Internet. Today, Make Your Site Sell 2002 is the leading book on growing your Internet marketing business. And, there's a very good reason for that. It's packed with helpful ideas that will accelerate your success.

Make Your Site Sell 2002 not only reveals the results of his extensive Internet marketing research, but provides outstanding examples of how you can make your Internet marketing site sell successfully.

Don't think that Make Your Site Sell 2002 will teach your HTML or JAVASCRIPT. It won't. But it will give you the practical Internet marketing knowledge you need to attract targeted customers and make them want to buy your product.

And by practical, I mean what is tried and true--what really works.

For example, you've probably been to sites that play music while you're there. Everyone knows that music is pretty disturbing and detracts from the sales message. So, you probably would never play music for your visitors. Right?

Well, guess what? Ken had music on his site. A number of people emailed him to complement him on the music. But, frankly, once in a while someone emailed him to complain about the music. You'll get a person once in a while that will object to just about anything.

So Ken really wanted to know if music was right for his Internet marketing site or not. He wanted to know what effect it had on sales. So, he took it off for two weeks.

And do you know what happened?

Sales plunged faster than an out-of-favor Internet stock--down, down, down by 70%. That's right. Without the "annoying" music his sales dropped by 70%. So, maybe the music is not so annoying after all.

So he put the music back on and sales immediately picked up to their normal levels.

How much time could you waste trying to sell your product with silent pages? Would you even think of putting annoying music on your site?

There are plenty of people who will advise you not to put music on your site. They have a lot of theoretical knowledge. They'll guess at this and guess as that.

And, it seems obvious that music will distract from sales, doesn't it?

But, if you want to know what really works to improve your Internet marketing success, you have to do one of two things:

1. Take the time to experiment yourself and keep track of the results.
2. Listen to someone who has tried it and knows what to expect.

Me, I'd like to save time. Saving time and quickly getting to high levels of sales is the true value of this book.

The jury is back and the decision has been made. Make Your Site Sell 2002 is a tremendously helpful book. Some even call it the "Bible" of marketing on the Internet. And it really is good.

I found it very easy to read and understand. It covers each subject is enough detail to get the point across.

And, how much detail do you think it can provide in 1,500 pages?

Plenty.

Ken provides more value that you pay for. It really helped me.

I was really impressed with the discussion of writing for your customers.

Until I read Make Your Site Sell 2002 I was writing my Internet pages to suite me. I wrote what I wanted to read. Everything was designed to explain and describe what I thought was important.

No. No - No - No. That's not the right way to write--at least, not if you're doing Internet marketing.

Well, slap my hands. Here's the lesson I learned.

I wanted to describe all the great features of the products I was selling. I tried to explain why my product was better than other products. I wanted to make a strong case for my products.

As you can imagine, I wasted a lot of time writing about the important features that I thought were better than any other product.

But, Ken explained that people who visit my Internet site were not interested in reading about all the fantastic features. They didn't care if the product was better than a competing product by an inch or even a millimeter.

No. And do you know what a visitor is interested in?

I didn't either. I only knew what I was interested in. That's why my marketing was not overly successful.

So what is a visitor interested in?

Your visiters are coming to your page because they have a problem. And they hope you can solve that problem for them.

OK. Just think about yourself. When you search for something on the Internet, what do you really want?

Chances are, you have a problem that you need solved. It may be a question that needs an answer. You may think you have a disease and need some information about it. Maybe you want a way to look and feel younger. You may have a relationship problem and hope someone has a solution for you.

Or, maybe you're looking for a computer. Sure, features like speed, memory, and a DVD drive are important. But, what you're really searching for is a great deal--a low price that you can afford. Your real problem is price. You want someone to solve your price problem.

So, what you need to do is to provide a solution to your Internet visitors.

They've come to your site with a problem. Your job is to show them how your product will solve their problem. If you can do that, you're very close to getting a sale.

You need to put yourself in your customer's shoes. Become your customer. Touch your customer's emotional needs.

That's right. Become your customer. Select a typical, individual customer. And write down everything you know about him or her.

Decide what a this typical customer who arrives at your Internet page is like.

What are they feeling? Are they happy, disappointed, frightened? Is this individual young or old?

What problem is he or she trying to solve? How did he or she get that problem? What is going on in that person's life?

This person is your target market. You'll make every effort to sell to this particular person. You need to write directly to this person. You need to explain to this person how your product will solve his or her problems.

And how do you do that?

Here is one key that Make Your Site Sell 2002 really helped me with.

You've got to list all the problems your customer has. Go over the list several times. Don't leave anything out.

Then you need to relate those problems to the benefits of your product. Notice it's benefits, not features. Benefits are what the product will do for the customer. Features are the characteristics of the product.

Then write about how your product's benefits will solve your customer's problems. Describe in detail how your product will eliminate your customer's anxiety. Show how it will improve her health or make them feel or look younger.

You've got to know your product and your customer. Then you can effectively sell your product to your customer.

The expert advice in Make Your Site Sell 2002 helped me create my Internet pages faster and easier. It really gave me a lot more free time. And the pages turned out to sell much better than before.

You can imagine that I've only touched on a small part of the 1,500 pages in Make Your Site Sell 2002. There is much more that you can learn.

You'll learn about important topics like creating your "most wanted response," how to write your closer page, how to practically eliminate refund requests, and on and on. You'll also see examples of great Internet sites and well as not so great sites.

In fact there are four volumes that make up Make Your Site Sell 2002. I've only scratched the surface of the volume about Site Selling. Included in the 1,500 pages is also a volume about Product Selection, Make Your Store Sell, Traffic Building as well as an extensive glossary and index. Order this Internet marketing treasure today.

You'll get them all at an incredibly low price--depending on the Canadian exchange rate--close to $26 US.

Does Make Your Site Sell 2002 deliver? Not exactly. With its 1,500 pages, it over-delivers on Internet marketing knowledge, experience and results. Order this multi-volume Internet marketing storehouse of hints, tips, results, and experience today.

It's a powerful resource that makes Internet marketing much easier. Now I know what to write. I spend a lot less time writing and rewriting. Now you too can do it right the first time.

In fact, right now you can get good look at all the extensive tables of contents in this powerful series by clicking here or click on the logo below:

Here is a free course that will pump up your brain muscles as fast as it will pump up your profits.

This course has over 200 pages of not-to-be-missed material. You'll read it once and refer to it again and again. It's that good.

You'll lean how to develop high profitability topics for your site. You'll see the importance of PRE-selling and why it is so effective.

You'll understand the importance of good content. How it builds relationships with your visitors. How it leads to sales.

This free course is extremely valuable. It's like money in your pocket. And the best part is, it's free.

If you sell items on your site or participate in an affiliate program, here is help.

If you want to promote an idea or support an issue, here is valuable assistance.

Affiliate programs help is here! Click here to send an email to request The Affiliate Masters course... It's an intensive 5-Day e-mail course on becoming a high-earning affiliate champion.

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Copyright © 2001 Robert Sherman
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