The Right Keywords Bring You Internet Marketing Success"Keywords should be selected for three purposes. If you do it right, your keywords will bring you Internet marketing success."The keywords you find on most sites do not bring the site owner much traffic. And the traffic that does come to the site is not interested in the contents of the page... So they leave quickly. Keywords should be selected for three purposes. Each purpose will bring you traffic that will buy your products. Keyword RulesWe saw that all keywords are not created the same. Some keywords are used more frequently than others. And, some frequently used keywords had less competition than other. So the first two rules were: Rule Number 1: Use Popular KeywordsRule Number 2: Use Top Keywords With the Least CompetitionBut, you not only need to use popular keywords, you need to make sure they pertain to your site. Too many webmasters only want lots of hits. They see that a certain percentage of visitors buy their products. They figure that the more traffic they get the more they weill sell. Wrong. They won't sell more if they are merely going after hits. They need to follow rule three: Rule Number 3: Use Pertinent KeywordsHave you ever gone to a Website only to find it wasn't what you expected? Either the title or description was misleading. What did you do? You probably clicked the Your keywords must honestly describe your Web page or your site. If your keywords don't pertain to your site, your visitors will exercise their mouse on the Most people are in a hurry. They want to get certain information from the Web. They aren't interested in moving randmonly from one site to another. They don't have time to examine your site -- and they won't buy from you. Or worse, they'll complain to the search engines. You could lose your listing on a search engine. How to Make Your Keywords PertinentYour goal is to attract targeted customers to your site. You want visitors who think your site is just what they need. Once they get to your site, they'll read your top heading and a sentence or two. This has to hit them "right between the eyes." Your site should be just what they spent the last hour searching for. You've succeeded in capturing a targeted customer. But, how exactly do you do that? There are two way to follow Rule 3:
That's it. Either you've already written something and are now selecting the right keywords. Or, you are wondering what popular topic you could write about. That sounds really simple. But, it's not easy to write pages that really sell. Have you suffered the frustrating reality of not being able to write persuasive sales copy to match your business topic? How many times have you closed your eyes, put your head down, and said to yourself "I can't do this!" Well, you can do it. You can if you know the secrets of writing well. How to Make Your Words SellI'll tell you a couple of secrets. But, remember, there are hundreds of books on the subject. You could easily read thousands of page about this subject. In fact, I'll recommend a great resource in a couple of minutes. The first "Secret" I'll tell you is this: Secret Number 1: Become Your CustomerWhen a customer comes to your site, what does he or she want? Do they want to know the exact features of your product?
No. That's not why they came to your site. They came to solve a problem. Maybe they wanted to:
You need to identiy with your customer. Understand their problems and how they feel about them. When they come to your site they are looking for solutions to their problems. They want to know how the benefits of your product will help them. To do this you'll need to make two lists:
Of course, you'll then match up the problems with the benefits. Your site will be directed at showing your customer how your product's beneftis will solve their problems. Your "potential" customer will likely become an "actual" customer. And, you will be able to write a compelling Web page that really grabs their attention. And, you'll do that without hanging your head and wondering why you ever starting this project in the first place. And then there's secret number two: Secret Number 2: Use Attention Grabbing WordsUse words that attract your customer. Have you been looking for a product and found a corporate Website? The typical corporate Website talks about how wonderful they are. How long they have been in business. How much revenue they make each year. The word that's missing is YOU. Yes, there are boring, ho-hum words and there are exciting, attention getting words. The word FREE used to be attention getting. Now is just over-used. Everything is "free" so what's the big deal. But exciting words like:
Did you read this section because you wanted to know the "Secrets" of compelling Web pages? These secrets will help you know and understand what to write on your Web pages. You'll feel more confident about your writing. You'll feel greater enthusiasm about writing--it won't seem like such a heavy burden. To tell the truth, this only scratches the surface of making your words sell. I recommend you get the entire Make Your Words Sell set of books. Just click below to take a look. It will make writing like crusing down the highway on a beautiful, sunny day. You Can Write Compelling Web PagesMake Your Words Sell guides you through all the steps you'll need to make visitors into customers. Everything I mentioned is there, plus a whole lot more. Never worry about what to write again. You'll know what to write because you know the secrets of writing compelling copy. You can use these techniques to write about any product. You can write better and sell more. It's really easy. See for yourself.
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