The Right Keywords Bring You Success "Keywords should be selected for three purposes. If you do it right, your keywords will bring you success." Now, let's consider Keyword Rule 1 again. You'll remember that Rule 1 was: Rule Number 1: Use Popular Keywords You learned techniques for determining what keywords were used most frequently in searches. Those were the very keywords that got high levels of traffic. But, sometimes the top keywords are just too popular. Every Webmaster is using those keywords to drive traffic to his or her site. How should you go about choosing among the top keywords? There will be a lot of competition for many of these keywords. People will try every trick in the book to reach the number one position. Everyone wants to be number one for the popular keywords. Unless you're willing to expend a lot of time and energy, you'll find bing "number one" for certain keywords a difficult task. This brings us to the second rule. This rule helps you pick among the top keywords. Rule Number 2: Use Top Keywords With the Least Competition You've made a list of top keywords. You know how many times each was used in searches at GOTO.COM. But, you're not ready to construct your site. No. Not yet. Let's first find out what the competition is for each keyword. WordTracker is a unique service that provides information about both the popularity of keywords and the competition you'll face. WordTracker requires you to sign in by giving your name and email address. You'll then see the introduction that explains what WordTracker is going to do for you. Next, you'll enter a keyword or keyword phrase. We'll use the term "Kewords" here. We'll also leave the Thesaurus and Lateral checkboxes checked. After a bit of scrolling, you'll see the related keywords and keyword phrases that WordTracker has found. When you click any of the keywords on the left, the key phrases that contain that keyword will be displayed on the right. The "Count" column shows the number of times each keyword appears in WordTracker's database. A count of 54 tells us that this particular word has appeared 54 times out of 30 million (the total number of words in the database). The "Predicted" column shows the number of times that term is searched each day on the major search engines. If your site were at the top in each engine, you could experience that many hits each day. Click each keyword on the right that applies to your page or site. These keywords will be collected for further analysis. Then click near the bottom of the screen to go to step 3. You'll then see a list of all the keywords you selected. You can delete any keywords that you think don't exactly match your page. Then click to proceed to step 4. This is where you spot your niches in the search engines. The far right column shows your competition. This shows how many other web pages are competing for your keyword. The 24 Hrs column shows the predicted traffic for this search engine based on the current 24 hour period. Of course, your title and description will pay a key factor in attracting traffic. The Count column shows how many time that particular keyword appears in the Wordtracker database. It is a measure of keyword popularity. The Keyword Effectiveness Index (KEI) compares the popularity with the number of competing web pages to pinpoint exactly which keywords are most effective for your campaign. Your best bets are the ones at the top. They are the most popular and have the fewest people fighting for them! Let's take an example, the keyword at the top of the list - "web advertising agency". This has a KEI of 20.771 and is therefore a good keyword to target (it's KEI is between 10 and a 100). So getting to the top should be less of a problem for those keywords near the top of this analysis. WordTracker is a powerful tool. You can use it for free. The free service uses AltaVista, one of the best search engines. For a fee, you can get results that comprise data from all the major search engines. But, make sure they follow the THIRD RULE, you may get complaints. Visitors may even complain to the search engine staff and you may find your site removed from the search engine. Back to the Main Resource Page Affiliate programs help is here! Click to receive The Affiliate Masters course... It's an intensive 5-Day e-mail course on becoming a high-earning affiliate champion. Copyright © 2001 Robert Sherman

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