The Right Keywords Bring You Internet Marketing Success "Keywords should be selected for three purposes. If you do it right, your keywords will bring you Internet marketing success." The keywords you find on most sites do not bring the site owner much traffic. And the traffic that does come to the site is not interested in the contents of the page... So they leave quickly. Keywords should be selected for three purposes. Success on all three purposes will bring you traffic that will buy your products.   Keyword's first purpose Keywords are keywords, right? Wrong. Keywords are used by people searching for sites that interest them. A person will enter some words (keywords or keyword phrases) into a search engine. The search engine will use some method (a rule or an algorithm) to look through its database of web sites to select those sites most closely associated with the keywords. Some keywords are used more frequently than others. To attract the most people to your site, you should select the keywords that most people use. Rule Number 1: Use Popular Keywords You can often say what you mean in more than one way. The words you use are important. So, the words you use on your website can often make the difference between success and just another learning experience. Use the right words, and the search engines will reward you with loads of hits. Use the wrong words and you'll wonder if anyone is interested in your topic. For example, search engine statistics indicate that: "cable tv" nearly 10 times more popular than "cable television" "computer game" is nearly 9 times more popular than "pc game" "work at home" is two-and-a-half times more popular than "work from home" "online gambling" is nearly three times more popular than "gamble online" But, how do you find the most popular keywords that apply to your site?     The Best Free Keyword Tools On the Internet   Good Keywords from Softnik Technologies One free tool you can use to identify important keywords is Good Keywords from Softnik Technologies. This free tool accepts a keyword and searches the GOTO.COM site statistics. It displays all the search phrases containing this word and their frequency of use. Look at this example. Here you see the results for the keyword "business". Those phrases that have high "Count" values are used frequently in searches. They are important phrases to consider for your web page. You can also use Good Keywords to brainstorm other words that might be related to your site. Here we check for words related to "business" from the Lycos search engine. Note that no frequency counts are provided. Here are other words that relate to "business" that could be helpful. Use some of these other words to examine the frequency of use statistics back in the GOTO.COM engine. You may find a phrase that makes your site even more popular.     Make a List of Popular Keywords You can find literally hundreds of phrases that might apply to your site. You'll need to keep track of relevant phrases with the highest counts. You should concentrate on phrases of two or more words. Single words are too broad and will not really target potential customers. Copy the relevant counts and phrases into a spreadsheet. After you've examined all the individual phrases that could apply to your site, your spreadsheet will contain every phrase of importance. Next, sort the phrases by the "count" column. The resulting display shows the relative importance of each phrase. Look at the example below. Here we have a list of phrases that might apply to a single page or several pages of a website. Using these phrases in your site may help attract a large number of targeted customers. These phrases should be used as described in the previous page. But, make sure they follow the SECOND RULE and the THIRD RULE or you may not get many visitors or your visitors will quickly leave. They may even complain to the search engine staff and you may find your site removed from the search engine.

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