Autoresponders: Send Multiple Messages Autoresponders can deliver several messages over several days or weeks. Why is this important? You will achieve maximum response only after several contacts. A one-time visit to your web site is not enough. You can convert visitors to customers only after they are familiar with you and your products. This comes through multiple contacts. If you contact your prospects multiple times, your conversion rate (percentage of visitors who eventually become customers) should break down as follows: First contact: 44% Second contact: 16% Third contact: 14% Fourth contact: 12% Fifth contact: 8% Sixth contact: 3% Over half of the overall conversion to cusomters is generated by follow up messages! You write a series of messages you want to deliver. Break your information up into parts and deliver it over a period of several days, or even several weeks. You want to convey several ideas or concepts that would be too much to handle all at once. Instead of delivering it in a single large manuscript, autoresponders automatically send it one chapter or concept at a time. For example, let's say you want to write about investing. One investment option is bonds. You could write several short articles about bonds and send then individually. Your topics might be: Bonds verses stocks Finding the right local municipal bond Finding the right Federal government bond Finding the right corporate bond Why you should invest in bonds Each email arrives like a personal message. Each one is different and covers a topic your potential customer has expressed an interest in. This approach provides several benefits: Because individual emails are smaller, the reader is more likely to read them all. Because each email covers only one topic, but hints at the next topic, the reader will anticipate each of your emails. Your message is going to qualified prospects who are interested in the topic you wrote about, and in the product you are selling. Each message includes links back to your selling site. Because you have multiple contacts with each prospect, you have multiple opportunities to present your sales message. This approach works great if you can structure your message as a short course. Everyone knows a school course meets multiple times. The teacher presents new material at each class. Only this course is something that interests the reader. An Autoresponder Gets Your Message Out Getting your message to qualified prospects is the most important job you have. Here is an example of an autoresponder that presents a sequence of material about building a powerful selling web site. (You do want one of those, don't you?) Click to receive this illuminating course and see if you can recognize how it realizes the benefits outlined above. Free: 5 powerful site building lessons. You'll use these secrets every day to make your site sell like a pro. Just enter your email address and click Subscribe. There are a number of providers of multiple response autoresponders. Just like the single response autoresponders, some are free and some cost money. Most free autoresponders will place one or more ads in each of your messages. This can detract from your message, especially if the advertised product competes with your message. Those that cost money provide a number of services, including training, mailing list management, and other features. The most versatile and powerful of the multiple response autoresponder providers is: Poastmaster Online Now, the best part. If you are seeking a "low power" multiple response autoresponder that is free and does not include advertising messages, you're in luck. There is a free multi-response autoresponder that sends out up to 11 messages. The only addition to your message is a note about the availability of the free autoresponder. To get yours, simply enter your name and email address below. This is one that I use to advertise Net Detective. You'll get details of Net Detective in each message as well as a link to the autoresponder provider. For Further Information Name: Email: Good News To receive information about my offers from a FREE source of multiple response autoresponders, add your email address and name here. Autoresponders are effective is bringing potential customers back to your site. Once they return, they will usually buy. But, prospects often need time to think about their decision and time to build a relationship with the sales staff. Multiple response autoresponders provide that opportunity. Back to the Main Resource Page Affiliate programs help is here! Click to receive The Affiliate Masters course... It's an intensive 5-Day e-mail course on becoming a high-earning affiliate champion. Copyright © 2001 by Robert Sherman All rights reserved. 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